By default the ActiveSync ("repllog.exe") application is added to the Exclude list. This is done for your convenience, as this applications is running all the time after your PDA has been connected to a desktop computer for the first time, and you are normally not working with it actively.
By default the Icons list contains all applications found in your system that do not have their own icons. Among them usually are built-in applications such as Calendar, Contacts, Tasks (all from "poutlook.exe"), and Phone ("cprog.exe"). Run the system Task Manager while these programs are running to see that they really do not have their icons.